iPad’s Time Usage This has implications on how publishers should be developing content so it is optimized for the appropriate deviceWhere do they use it? Its versatility makes it a flexible and ubiquitous device with
- Use of desktop computers is down for 35% iPad owners since they bought the device
- Use of laptops is also down since they bought an iPad at 39%
- 87% of owners are using it every day of the week
- 26% for half an hour to an hour per day
- 32% for 1-2 hours per day
- 24% for more than 2 hours a day.
The last statistic certainly show that men’s habits for reading in the small room have not changed just the device!
- 69% of respondents using it in the bedroom
- 42% in the kitchen
- 20% of men can’t be parted from it in the bathroom
(Source: futuramb)
